Now that you understand the importance of live video streaming for digital marketing, let's cover three tools you can use for live streaming: However, customers will admire you for being secure enough with your brand to allow that vulnerability. This vulnerability causes business owners to hesitate. Due to the live aspect, video streaming live also makes the brand vulnerable. When people realize you're down-to-earth enough to interact with them through live video, they will view your brand more positively. Live video streaming humanizes the brand, another important quality for customer loyalty. It's similar to the way fans become more loyal to their favorite sports team by watching live games and interacting with fellow fans. When customers feel like they're part of the action, they quickly become more attached to your brand. Live video is a powerful way to nurture connection with customers over the Internet because they are as close to the live action as possible from a distance. They want to have similar values and know that the company genuinely cares about them. It's important for customers to feel connected to brands they regularly buy from. Streaming live video is an important digital marketing strategy because it enhances audience connection with the business, humanizes the brand, and shows the right type of vulnerability. Marketers and business owners who use digital marketing should pay attention to the power of live video streaming and seriously consider incorporating it into their digital marketing strategies. Why Is Live Video Streaming Important In Digital Marketing? We're going to talk about other live streaming tools in today's post as we've recently written about Snapchat and Periscope. You've probably heard of people and brands using Snapchat and Periscope for live streaming. Live video is being used in hundreds of ways by the everyday person to celebrities to business owners. For example, those in educational niches put up live webinars to deliver free training and answer questions. Other service providers live stream their events and speeches for those who couldn't make it in person, as long as it wasn't an exclusive event, of course. Musicians connect with their fans through live video, and even business owners outside of the entertainment industry have begun using live video in creative ways. Live video streaming has become popular all around the world.
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